As discussed previously, 360 live streams offer events several exciting ways to deliver their experience to a large audience. 360 live streams also offer businesses several exciting new ways to connect with their audience, market their products or services and to reduce expenses.
It is expected that roughly 80% of the world’s internet traffic will be video by 2019 (2) and 78% of online audiences are already watching live streams on Facebook, (3) who is aggressively pushing live streamed content. It is clear that as time goes live streaming will become more important to companies and for good reason. Build a community of passionate fans is the pinnacle of a business’s marketing strategy and 360 live streams offer an excellent way to accomplish this due to the ability to interact in real time with viewers. Live streams are great at interacting with your fans and Facebook has revealed that users spend x3 more time watching live content and comment x10 more. (4) ‘Behind the scenes’ or Q&A live streams are an effective way for companies to connect with their fans and to deliver content that feels authentic.
There are also benefits to hosting a 360 live stream for your organisations private event, presentation, training session or meeting. A live stream is an effective means of reaching a large amount of your staff in a format that gives them a ‘front row seat’ to your event. Using a live stream also reduces expenses significantly, as there are minimal travel costs and there is no need to rent out a venue. It also has the added benefit of being environmentally friendly, something that grows more important for businesses in the 21st century. Finally, live streamed content can later be re-purposed for marketing, future training or just to keep a record of the event.
A study was conducted by the Interactive Advertising Bureau in 2018 and found that live streaming is already popular and growing yearly.
67% of consumers have watched a live stream in the past.
47% report increasing their live streaming use since last year.
70% of consumers that consume live streams do so daily.
Our professional grade equipment allows us to capture and stream your event in 4K resolution at a smooth 30FPS. Our trained staff will manage all parts of running the live stream so you can focus on running your event.
We take pride in our quality service and knowledge in using 360 live streams. We offer consultation services in recommending how to best utilise a 360 live stream to engage with your audience.
VOD Production & Editing
After your live stream has been completed, we can take the footage from the stream and edit it to create a VOD. This VOD can be reused in multiple ways, meaning your 360 live stream will continue to benefit you well after it is finished.
We offer 360 live streaming support for YouTube, Twitter and Facebook. Each platform has its own use case depending on your social media presence, target audience and desired goal.