For any business that has a physical store, 360 photography can boost the amount of interest you generate online and subsequently the amount of customers you bring in. A study analysing 1000 respondents was conducted by Ipsos MediaCT & Google (2) to determine the impact of search listings for local businesses and they found that the internet and more specifically wbesites/apps like GoogleMaps are used frequently by consumers. The information from GoogleMaps is important in prompting an in person visit to the business. Google is by far the most popular search engine with a ~78% market share (3) and GoogleMaps listing are ranked highly in their searches. Therefore it is critically important to make sure you stand out, as 84% of consumers can recall photos from GoogleMaps business listings. Using a 360 photo rather than a normal photo in your GoogleMaps listing means you have a much better chance at grabbing a potential customers attention and enticing them into your store and/or creating a memorable impression upon them.
Another benefit of 360 photos is their ability to give customers the option to “try before they buy”. Allowing customers to get a preview of a product/service you offer builds consumer trust and ultimately they are more likely to go through with a purchase. Instead of showing your potential customers your product, take them there with an 360 photo.
There are distinct benefits to using 360 photos over regular photos, especially when it comes to marketing. An analysis (4) of over 1000+ ad campaigns compared them to normal photos:
+300% CTR (Click through rate)
+410% ROI (Return on investment)
Using professional grade cameras and equipment, we are able to output incredible panoramic photos showing everything in superb detail and giving the user the most immersive experience possible.
Got an underwater location you can’t shoot? No problem! We have waterproof camera rigs capable of capturing beautiful footage. We have licensed divers on hand to ensure a quality result every time.
Take your video into the sky with the use of drones! If you have a location for shooting that you think would be best viewed from the air, we are able to provide 360 aerial footage with our drone and licensed operator.
We are able to provide end to end service not just the basic stitching, editing, colour correction & 3D graphics. We aim to leave you with a professional looking product that satisfies all your needs.
Our team can help you create multiple ways apply your 360 experience. We offer support in integrating 360 photos into all your platforms so that it can be easily accessed by your target audience.
We pride ourselves on quality service. We offer support and consultation services to businesses and production teams that are wondering how to best use our services and incorporate VR into their existing business structure.