Perhaps you have seen the video “HYPER-REALITY” by the incredibly talented Keiichi Matsuda. If you have not I highly recommend checking it out below. Keiichi’s description of the piece is as follows: “Hyper-Reality presents a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media.” It depicts a dystopian world, where the virtual world i by corporations to infiltrate into everyday life to an unsettling degree.
Most can agree that this paints a bleak future for this technology, but it doesn’t have to work this way. In fact, several of the features displayed in HYPER-REALITY would actually be incredibly useful, as long as the ads could be toned down (or removed completely – one must wonder why she doesn’t install an adblocker with that much clutter in her way). For example, having a GoogleMaps like direction system that gave you pop up directions would be very handy. A shopping list that remained in your field of vision while in the shops would certainly be an improvement on constantly checking your phone. The following video displays what would be a neat & helpful unobtrusive feature to compliment menus:
There are lots of ways immersive technologies like VR (Virtual Reality) and AR (Augmented Reality) are emerging as tools for humanity that show great promise. Like all scientific advancements, however, it can be utilised for great good, or great evil. This technology promises to both fundamentally redefine how we see, think and interact with the world around us, and to help us connect with the people within it. It offers us means to help solve some of the human races growing problems and will even cause us to question the very nature of reality or what it means for something to be ‘real’.
Our first blog post from Virtual Dream is going to take a look at how immersive technologies are already beginning to have an impact on the world, as well as take a look at where this is all heading.