As our newsfeeds and lives become filled with an ever increasing number of advertising campaigns all striving to compete for our limited attention, virtual tours create a memorable and engaging experience that allows you to stand out from your competitors while also increasing consumer confidence by giving potential visitors the ability to tour your site before visiting. (1) Having a virtual tour also resonates well with consumers who feel the use of virtual reality makes a company seem forward thinking/modern, with 53% of adults saying they would choose a brand that uses VR over one that doesn’t. (2)
Overall people enjoy virtual tours as they are a compelling and immersive format that can allow themselves to really feel like they are visiting the location. Not only that, people want to see more of them, so instead of trying to promote yourself with an easily forgettable traditional photo or video campaign, why not be innovative and use a virtual tour?